Overview of The Birth of An Entrepreneur Program

Birth of an Entrepreneur ™ is an image and style development program created for women who have had enough of the corporate world and are lit on fire to pursue their passion and purpose in life! Are you ready to take a leap of faith and transition into the world of entrepreneurship? This program will appeal to any woman who has the dedication, drive and focus to create and cultivate a vibrant professional brand; one that is aligned with their life’s purpose and passion for business ownership.

My own lived experiences of transitioning from a career as an over-worked, underappreciated Early Years Educator inspired me to create this program. Applying the same principles, I learned through trial and error and taking the necessary actionable steps transitioned me into a thriving career as an entrepreneur; one who has gone through the fire of not only revamping my image and style, but overhauling my entire life. There were many days, weeks and even months that I doubted every phase of my transformation and transition; I know what it is like to honestly look into the mirror and feel defeated by all of the obstacles that are in front of you.

Your feelings of insecurity, anxiety and fear are completely normal and is a natural process we all go through when we choose to authentically transform and transition our lives from the old to the new. Your journey to becoming an entrepreneur will redefine how you look at yourself, as a result positively influencing your image and style, let’s visually and authentically package your story and journey!

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The Birth of An Entrepreneur Program
Includes the Following Benefits:


Curated, personal style, digital mood board that will visually exemplify and guide you through styling specific wardrobe items and accessories based upon your business goals and the direction that you will be transitioning your career moving forward with your intended vision for your business. Each look is put together with the intention of guiding you in visually putting yourself together with passion and purpose, for example when pitching to a new client in person or online or when you are attending networking socials with the intention of connecting with your ideal client.

Not sure what outfit to wear to your next social networking event, or are you nervous about an upcoming interview or conference you will be presenting at? Melissa will be available to you for 6 months on an exclusive retainer to assist you with putting together various looks that are suitable to the various work-related events and client meetings you will be required to attend. Looks are styled according to the current season the 6 months fall within (Fall/Winter or Spring/Summer). You can also expect to receive on minimum 60 – 80 versatile, professionally styled looks utilizing both your existing and new wardrobe + accessory items.

Personalized colour application booklet to assist you when shopping. A very resourceful shopping aid that you will no doubt rely upon whenever you are out shopping for your next outfit. Melissa will teach you how to use your personalized colour booklet when you are unsure if a trending colour of the season will look amazing on you or have you looking dull and ineffectual. This also includes your best metal (silver or gold).

Bonus image & style maintenance coaching calls @ 30 minutes. I’m just a phone call or email away. I have found that the first few weeks after your 2 week foundations image and style overhaul is completed, is usually when questions will abound. I strongly encourage you to take advantage of the bonus image and style coaching calls with me, as it is a good opportunity to get clear on the do’s and don’ts of your new wardrobe transformation.

Professionally Styled LinkedIn Photo(s): Regardless if you are a entry level employee, savvy executive or entrepreneurial woman your LinkedIn profile is an important and instrumental social networking tool that has been designed to give you the needed exposure and credibility to further advance your career goals or business opportunities, as well as enhancing your personal brand – if done properly. We will spend time discussing how you want to be perceived online via your LinkedIn photos and Melissa will create a strategic personal branding photoshoot.

Exclusive lifetime membership to Melissa’s Image & Style Facebook group . Accessible to clients who have successfully completed the Executive or Professional Image & Style program and would like to connect with other like-minded, ambitious women who have courageously transformed their lives.

Structure of The Birth of An Entrepreneur
Image & Style Program

Our image and style development programs focuses on educating, coaching and supporting our client through the process – one step at a time. Thus, Melissa has carefully designed an intensive six month executive image and style development program that carefully looks at your career goals, personal brand analysis and desired lifestyle, which leads to the creation and implementation of an inclusive, results driven, executive image and style action plan. Below is an overview of the first two-weeks (considered the foundation phase) of your Executive Image & Style Development Program.

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Session 1. Together, we will go over your lifestyle questionnaire that you submitted online + your image and style vision statement via phone or Skype. During your session we will clarify your intended goals during your time with Melissa. You will also receive a mini workbook to help guide you through the duration of your program. Establishing a solid foundation during week 1 of your transformation and transition is pivotal to ensuring your desired results.

Session 2. You will discover and learn more about colour synergy and the importance of correctly applying your power colours to your professional wardrobe and everyday accessories. Specific colour draping will be utilized to correctly analyze your core colours/related season (Autumn, Winter, Summer or Spring) and your flow seasonal colour palette. A very detailed and scientific method will be used to complete this portion of your transformation.

Session 3. Two topics will be covered: The Essence of Style and Body Type Analysis. I will go over your exact measurements and discuss in detail styling tips and tricks that are specific to your body type, including your facial proportion and specific accessories that can further enhance your facial features. The Essence of Style portion of the program can be completed in-person or Skype. You will learn about the 6 style archetypes and how your style personality is connected to at least two of these fabulous archetypes.

Session 4. This phase of your program is very intense, but also cathartic as we spend a significant amount of time detoxing your closet, which means you will be letting go of a lot of emotional baggage you probably never realized was attached to the current condition and energetic vibe of your professional wardrobe. I promise you when we are finished detoxing and reorganizing your wardrobe and closet you will feel more uplifted in your mind and spirit. Be prepared to roll up your sleeves because we are going to get to work in helping you emotionally let go of clothing pieces that are no longer serving a purpose in your new life and the direction that it is heading in. Also included in this session is an in depth exploration of your current wardrobes colour foundation and how your recent colour analysis conducted in week 2 will be incorporated into your new wardrobe. Melissa will also take you to the tailors (if needed) to alter clothing items that can be re-worked into your wardrobe, as well as donate clothing items that are no longer serving you a purpose.

Session 5. Shopping with intention is the game plan. Based on our previous sessions together I will have created a transitional image and style report for you. Having a solid understanding of the direction your new professional image and style will transition into is key to shopping effectively and with purpose.

There are two options available to you for this portion of your program:

First option: I can pre-shop a few stores for you according to your chosen wardrobe budget and your Essence of Style report, I will then have you meet me at the selected stores where you simply come in, try on the outfits I have chosen for you and at that point you can purchase what you feel most fabulous and comfortable in. Advantage of this option is the opportunity to shop in stores you otherwise would never have considered shopping at prior to booking me as your personal stylist. Learn how to invest in key clothing items that will elevate your image and style immediately without having to wade through racks of clothing that are not reflective, nor suitable to your current or desired professional goals.

Second option: The VIP Experience: I personally visit various preselected stores based on your image and style report and will curate various outfits for you to choose from. However, instead of physically going into a department store to try on the outfits, you will visit me at my home studio or I can bring the outfits and accessories to you at your home or office. The advantages of this option is additional privacy, no sales associate lingering around to interrupt your time of relaxation. Lastly, having a luxury shopping experience brought to the comfort of your home just like the celebrities do in Tinseltown. Additional fee for this option

Session 6. Hair and Makeup consult. I absolutely love this final part of your program because we are finally ready to pull everything together, thus completing your transformational makeover. We will spend time discussing hairstyle options and new makeup colours that are suitable to your profession. A private online hair and makeup look book will be created for you to browse through and for you to choose what is most appealing. Once you have made your final selections I will then set-up an in-person appointment for you with one of my exclusive hair and makeup experts where we will re-create the hairstyle you most felt a connection with via your online look-book of hairstyles. Also, if you need a mini refresher lesson in how to apply make-up correctly this option is also available. Please Note: If you prefer to work with your own hairstylist this option is also available to you as well. I will simply pass along my makeover suggestions to you, and you can forward those along to your hairstylist.

Session 7. We will spend time via phone or Skype discussing your industry and analyzing your current LinkedIn or website bio photos. Melissa will then create a vision board, based on your preferences and agreed upon ideas, for the direction your new professional online presence (your brand) will evolve into. Once we have agreed upon the final approach to rebranding you on LinkedIn or your website, you are ready for the next step and that would be your professional headshot photo shoot. Please Note: your photographer will already be preselected by Melissa. All that is required of you is to show up for your shoot. At your shoot, I will be there to personally style you in your new outfit(s); professional hair and makeup is also included.

Session 8. You will receive an email from me with a direct link to your new photos for your personal useage. Once you have approved the final edits of your photoshoot all your work is done! If you require assistance picking out photos for your website and Linkedin profile I am also available to assist and support you through this process.

Session 9. Once you have settled into your new executive image and style, you will receive a completed image and style report that will detail all of what you’ve learned from Session 1 to week 9. Melissa will spend time with you explaining the info contained within the report, and answer any questions that may not have been covered.

Session 10. Melissa will be in contact with you shortly after your two-week foundations phase of the program is over to schedule and review with you any and all business networking, client meetings and conferences you will be attending.

Once all dates have been confirmed, Melissa will be at your disposal for 6 months to further assist, support and coach you until you have successfully achieved the desired professional transformation you set out to accomplish in your vision image and style statement.

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If you are a woman currently experiencing important transitions within your professional career I highly recommend that you apply for the complimentary 30 minute Birth of An Entrepreneur Image & Style Clarity Session. During your 30-minute session with Melissa you will discuss any image and style dilemmas that you are currently encountering and next steps to take if you choose to move forward as an exclusive client of Melissa’s. Please ensure you fill out our Birth of An Entrepreneur Image & Style Clarity application form with all the required information. Once received and approved, Melissa will confirm a date for your image and style clarity session.

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Image & Style Clarity Application Today

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