Colour Analysis: How It Can Impact Your ROI

What is Colour Analysis? And why is choosing the right colour palette considered an important and integral component of your image and style; more specifically your personal brand? Colour analysis is the process of discovering an individual’s most complementary colour palette according to their unique seasonal assessment that is based upon an individual’s skin tone, eye, and hair colour, as well as their overall appearance when wearing certain wardrobe and makeup colour combinations. You are probably wondering, what does colour seasons have to do with enhancing my personal brand? Your bewilderment is valid, as most individuals are unaware of the communicative impact correct colour application plays in our overall visual presentation; thus, the application of colour in our wardrobe can positively or negatively impact how we are perceived, for example, by work colleagues, hiring managers, and potential clients.

Are people really that shallow that they will judge you based upon the colours you have chosen to wear, for example to a business meeting? It is not so much that people are shallow in terms of judging your intrinsic value and skill set within the workplace, but humans are simply wired to visually communicate and receive non-verbal messages first before anything else, which ultimately influences our reactions whether we are aware of those reactions or not. Furthermore, researchers have found that “people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone”. Institute for Color Research. Have you ever received a well-intentioned comment or question either at work or a social gathering asking you if you were feeling tired or ill; or that you looked exhausted even though you had a full night’s rest, and feel healthy. Such reactions are a possible indicator that you may be wearing the wrong colour(s) that do not illuminate the most polished, energized version of your best self.

Believe it or not colour does play an integral role in how others perceive us both visually and emotionally. The website Entrepreneur further substantiates this fact reporting that “the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold)”. Remember, you are your brand. So, whether you are presenting at a board meeting or securing a coveted project with a high-profile client the overall visual presentation of who you are will ultimately play a determining factor in whether you close the deal or lose the client or contract to your competitor. On the other hand, if the right color palette is applied to your chosen wardrobe you more than likely will project a positive aura that is perceived as being vibrant, approachable, and healthy in appearance, which enhances and adds credibility to your personal brand rather than have a client question your suitability to represent their business on their behalf.

Let us briefly revisit the concept of colour seasons and colour and how they work together. A season is just what it states (i.e. Winter, Autumn, Spring, and Summer). These are the 4-basic seasons of colour analysis that are used to determine your basic colour palette. During your consult, we will then decide if you fall within the light, deep, soft, clear, or cool category. What I find most fascinating about colour analysis is the fact that once you have found your primary and secondary POWER colours, as I like to call them, your personalized colour palette becomes the key to unlocking other areas of your personal brand, such as the colours you utilize on your website, business cards, and other promotional items. Lastly, choosing future investment pieces for your career wardrobe and accessories becomes more logical and easier for you to navigate because you already have a firm understanding of what colour(s) to stay away from and what colour(s) best illuminate your personal brand.

Look out for part II of our Colour Synergy series. I will be explaining and analyzing the 4-basic seasons (Autumn, Winter, Spring, and Summer) more in-depth with visual examples.

Ladies, if you are interested in booking an appointment with me to have your colours analyzed please visit our Colour Synergy service page.

Mel J.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.