Are people really that shallow that they will judge you based upon the colours you have chosen to wear, for example to a business meeting? It is not so much that people are shallow in terms of judging your intrinsic value and skill set within the workplace, but humans are simply wired to visually communicate and receive non-verbal messages first before anything else, which ultimately influences our reactions whether we are aware of those reactions or not. Furthermore, researchers have found that “people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone”. Institute for Color Research. Have you ever received a well-intentioned comment or question either at work or a social gathering asking you if you were feeling tired or ill; or that you looked exhausted even though you had a full night’s rest, and feel healthy. Such reactions are a possible indicator that you may be wearing the wrong colour(s) that do not illuminate the most polished, energized version of your best self.
Believe it or not colour does play an integral role in how others perceive us both visually and emotionally. The website Entrepreneur further substantiates this fact reporting that “the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold)”. Remember, you are your brand. So, whether you are presenting at a board meeting or securing a coveted project with a high-profile client the overall visual presentation of who you are will ultimately play a determining factor in whether you close the deal or lose the client or contract to your competitor. On the other hand, if the right color palette is applied to your chosen wardrobe you more than likely will project a positive aura that is perceived as being vibrant, approachable, and healthy in appearance, which enhances and adds credibility to your personal brand rather than have a client question your suitability to represent their business on their behalf.
Look out for part II of our Colour Synergy series. I will be explaining and analyzing the 4-basic seasons (Autumn, Winter, Spring, and Summer) more in-depth with visual examples.
Ladies, if you are interested in booking an appointment with me to have your colours analyzed please visit our Colour Synergy service page.