Are people really that shallow that they will judge you based upon the colours you have chosen to wear, for example to a business meeting? It is not so much that people are shallow in terms of judging your intrinsic value and skill set within the workplace, but humans are simply wired to visually communicate and receive non-verbal messages first before anything else, which ultimately influences our reactions whether we are aware of those reactions or not. Furthermore, researchers have found that “people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone”. Institute for Color Research. Have you ever received a well-intentioned comment or question either at work or a social gathering asking you if you were feeling tired or ill; or that you looked exhausted even though you had a full night’s rest, and feel healthy. Such reactions are a possible indicator that you may be wearing the wrong colour(s) that do not illuminate the most polished, energized version of your best self.
Believe it or not colour does play an integral role in how others perceive us both visually and emotionally. The website Entrepreneur further substantiates this fact reporting that “the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold)”. Remember, you are your brand. So, whether you are presenting at a board meeting or securing a coveted project with a high-profile client the overall visual presentation of who you are will ultimately play a determining factor in whether you close the deal or lose the client or contract to your competitor. On the other hand, if the right color palette is applied to your chosen wardrobe you more than likely will project a positive aura that is perceived as being vibrant, approachable, and healthy in appearance, which enhances and adds credibility to your personal brand rather than have a client question your suitability to represent their business on their behalf.
Look out for part II of our Colour Synergy series. I will be explaining and analyzing the 4-basic seasons (Autumn, Winter, Spring, and Summer) more in-depth with visual examples.
To learn more about the 4 basic color seasons, you can get started below!
Ladies, if you are interested in booking an appointment with me to have your colours analyzed please visit our
Colour Synergy service page.
If you are interested in learning more about developing your personal style to authentically align with the essence of who you are, I encourage you to check out the following Online Intensive Color Synergy Program I offer to women who are ready to transition their image and personal style with VISION and PASSION.
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If you are a woman currently experiencing important transitions within your professional or personal life I highly recommend that you apply for our complimentary 30-minute lifestyle clarity session. During your 30-minute session with Melissa you will discuss the area of life you are currently feeling stuck within or perhaps you are experiencing your first transition and would like feedback on what your next steps should be and how to move forward as an exclusive client of Melissa’s if you choose to enroll in one of her signature image & style development programs or transitional life coaching sessions.
Melissa .T. Jarred is a certified Toronto Image Consultant and Personal Stylist who works with women expeiencing life transitions who feel deep within their soul that it is time to not only up-level and overhaul their entire life, but to also revamp their image and personal style to authentically align and reflect with the new changes that are emerging in your life.